E-Commerce Benefits For Retail Owners

Throughout the centuries that humans have been engaging in commercial relationships with each other there have been many evolutions of compensation, and those means of compensation have varied across the planet, for example moving from barter to local merchant credit accounts to cash only, to large credit corporations and now to e-commerce. Currently, we are in process of migrating to e-commerce. Many retail owners believe that e-commerce is not a situation in which they would like to venture. But before you close that door and block out many potential customers, here are some reasons why e-commerce can benefit any retail establishment.

1. E-Commerce helps to insulate you against the local demographic shifts.

For example, you have owned a vintage consignment shop for 5 years in a nice neighborhood, making decent income; enough that you have been able to hire a couple of part time shop keepers. Unfortunately, with the market saturation of chain grocery stores, your local “Save Mart” has closed. This reduces the amount of walk in traffic by about half. Your sales plummet as the only people stopping by now are the ones that want to place clothing with you to sell. If you have an online presence, you have online shoppers, you can cut your business hours and have one part time shop keeper help exclusively with the sales floor and one to focus on making sure that all clothing is photographed and uploaded to your e-commerce site online. You have been insulated against the local economics, because you have invested in a global marketplace as well.

2. E-Commerce appeals to the consumer’s desire for transparency.

The average consumer today will research most of their purchases before they ever walk out the door. If they are looking to buy a new bike for their daughter, they will Google it to find the one their daughter likes the best, they will look through all the major stores in the area, they will then move on to the specialty stores to compare prices. If a parent clicks to your site and all they receive is a statement telling you to come by to see your extensive selection, they are going to back out of the site and move on to the next. In a consumer’s mind, if you don’t post the prices, you have something, most likely higher prices, to hide, so they won’t go to your store. Being able to post your prices, even if they are a little higher allows you to post sales and the benefits of the extra cost because they buy from you. This transparency comforts the consumer.

3. E-Commerce is a built-in sales management tool.

When you decide to use an e-commerce solution on your website, you can track the amount of sales a particular item has. You can track the locations you are shipping to in order to target market those audiences more. Aside from sales metrics, you also have a data back-up of your sales records. This is helpful for many reasons, but mostly because you never know what is going to happen in the course of a business’ lifetime. All of the little mishaps that could leave your sales records unusable. The backup of a hosted web server for this information allows offsite backup and data recovery measures to be in place for you as a part of your monthly hosting fees; the insurance payment for your digital information.

Take some time to consider these benefits of e-commerce in the retail world. Then give us a call with your questions so we can help you secure your business against the tides of commerce. Cybervation has built many e-commerce solutions for businesses of all sizes and we would love to work with you on creating yours. Give us a call today at 614-356-8000.

The author of this article is Debbie B Ray, who is a Business Development Executive at Cybervation, Inc. a well known Web Design and Development Company based at Columbus, OH.

Article Source: http://EzineArticles.com/expert/Debbie_B_Ray/602682


Boost Sales With Social Commerce Tools

The most common buzz words among the marketers these days are social marketing, online social interaction and social networking. But what this prefix ‘social’ actually stands for any business is a big question mark. All these actually come under the broad category of social commerce which is a strategy to connect customers to each other through internet, online and then such connections are leveraged commercially. This strategy is based on some Social Commercial Tools to actually derive the results.

Therefore, in a way social commerce strategically facilitates customer interaction and their participation to achieve quantitative business results where a smart marketing program works on the process of pursuing customers to make purchases through its optimized operations. The social commerce marketer need to craft messages & provide social platforms such as blogs, social networking pages or forums to spread the brand name, its online services and products among the people. Then public participation should be encouraged through reviews & ratings, contests, promotions, user-created contents like video & photo uploads and all other things that contribute to social interaction.

Then these conversations should be analyzed to gather public opinion about spot trends and the public’s actual demand. These needs are then met by delivering services, promotions and products as per demand. Regular analysis and measuring markets are two major tools that identify the ROI of these programs. But more than purchases there are other factors like loyalty; satisfaction; traffic; conversion; competitive differentiation and order value that contribute to real metrics to drive a business and achieve long term sales growth.

The marketers are already running some or the other social programs like Social Media Commerce or Social Facebook Commerce Platforms as they consider Facebook to be a good source of traffic. They also put contents on the website through company blogs and reviews & ratings. The Social Commerce Tools integrate activities of social marketing along with bigger marketing programs like in-store, online, direct marketing and mobile to combine all these and arrive at the common goal of sales growth.

In a nutshell, these Social Commerce Tools that are critical should be followed by the marketers to achieve results. Initially the user content should be gathered by encouraging people to share their views about the services & products. The traffic views carry importance as they are the key factors for boosting sales. Then these feedbacks are implemented through Social Facebook Commerce Platforms or Facebook Social Commerce Applications.

Then this customer feedback is leveraged in various marketing strategies.  All the positive feedbacks from customers about the brand, its products or its services are used and positive commentary is integrated in the display advertisements or paid search sites or on store signage or in catalogues or in emails and any other medium through which customer interaction is possible. These are some of the strategies covered under Social Commerce Tools through which core competence of a marketing program can be achieved for any business by applying the best practices, real case studies and a positive & progressive business approach.

To know more on how businesses can use social commerce tools and promote their business, visit us and know more on social ecommerce platforms

Article Source: http://EzineArticles.com/expert/Tulika_Sinha/637892


Web Design Company Explains The Benefits To Small Businesses of Developing an E-Commerce Website

E-commerce is a very important aspect of website development. To be able to sell your products and services to a target market that may be located thousands of miles away, a website has to have full e-commerce capability; the ability to accept orders, process payments and deliver the product/service that the client paid for.

Why is this important? Humans have an instinct for impulse buying, especially when given access to buying anything without paying for it immediately. This has been made possible by credit cards. A combination of the impulse buying instinct and having access to credit purchases can be used by website owners to their advantage.

Studies have shown that 60% of website visitors looking to buy something online are more likely to purchase when prompted to do so immediately through a checkout page than if they had to make the payment offline to a bank account. This is what has given birth to e-commerce.

With over $149 billion spent on online transactions in the first quarter of 2010 by China alone, the importance of websites having e-commerce capability can not be overemphasized. To survive in today’s online marketplace, a web business must incorporate a good e-commerce module as part of its website development project.

What makes a good e-commerce module? An e-commerce module should be able to perform the following functions for a website:

  1. Transform a website into a retail shop that is open 24/7.
  2. Confer an ability to sell worldwide.
  3. Possess an effective content management system that gives the web business owner complete control to manage products, prices, inventory, payment methods, delivery/shipping costs, promotion codes/discount coupons, customer marketing by email, manage downloadable products.
  4. Possess a cookie-enabled checkout system to track returning customers as studies have shown that customers are turned off by having to fill out several pages of ordering details repeatedly.

A web design company Perth [http://www.webdesigncompanyperth.com.au] people trust is Top Design, which has a completely secure e-commerce module which makes it easy for you to accept payments online with peace of mind. Top Design’s e-Commerce module integrates with Google Checkout, PayPal, Authorize.net, Payment Express and many other trusted payment gateways. Details of the high functionality and user friendliness of their e-commerce platform are available at [http://www.webdesigncompanyperth.com.au].

Article Source: http://EzineArticles.com/expert/Stephen_Mawhinney/801566


Top B2B E-Commerce Myths – Busted

There are lots of outdated myths, half-truths and misunderstandings floating around about B2B e-commerce that need busting. And the sooner the better. So let’s get to it. Here’s big e-commerce myth number one: We’re too small.

Although I’ve heard it many times, I’m not sure where the “We’re too small for e-commerce” myth comes from.

Maybe it’s because typically, the biggest suppliers in each category are the ones that are e-commerce enabled. So that leads to the assumption that e-commerce is reserved for large companies with deep pockets.

BUSTED. In truth, size doesn’t matter.

Ever since Jeff Bezos boxed up the first book ever sold on Amazon.com from his Seattle garage in July 1995, e-commerce has become the Great Equalizer. It allows the smallest of businesses to compete with the giants of their industry.

Consider the start-up company that went from zip to $50 million in a few short years, becoming one of the fastest-growing companies in America.

Or the local office products distributor that went head-to-head with three of the largest suppliers on earth and won part of a $42 million state contract.

The fact is, no other technology in history has shifted the odds in favor of small business more than e-commerce. The small guys are not outgunned anymore. The Internet provides tremendous leverage and reach for small to mid-sized companies.

Small companies can look big. Mid-sized companies can look huge.

On the flipside, however, companies who DON’T adapt to the e-commerce revolution end up looking small and irrelevant — regardless of how big they are.

The good news is, everything you need to get started is readily available.

All the technology has already been developed. All the software has already been written. All the sales and marketing tips are at your fingertips, if you know where to look.

The tools are easy to use, and the start-up costs are low.

Too small for e-commerce? You kidding? E-commerce and small business are MADE for each other.

B2B e-commerce is one of the fastest growing markets in the world. For more practical tips, techniques and strategies, visit http://www.b2bsalesinsider.com.

Article Source: http://EzineArticles.com/expert/F_Jeff_Simmons/838059


E-Commerce – A Whirl Wind in Economy

We are living in the era of domination of industrial economy. We are also aware that very soon information economy or network economy will take its place as the powerful engine of the wealth. The underlying tactics driving this revolution have tasted the success. Now no going back! Sometimes these tactics are proved against conventional economic wisdom. Internet technology has reformed the relationship of customer and business. Causing a threat for the older profitable industries, it has created a multitude of the new ones.

Perhaps the advent of supply networks, an alternative to traditional is the slamming answer of e Commerce revolution. In this e-Commerce world, the consumers are made more powerful with their buying power. The more challenging roles of advertisers, the depth of trust and turmoil in global economy have unknowingly caused the rapid growth of e-Commerce! There are four segments directly connected to this industry and they are companies, customers, network-economy trends, and finally, a section telling why some companies are at risk.

The consumer-you and me- has already flourished with significant power across the world. E-commerce is going to change the scenario of economy completely. You will be showered with computer stalls in stores, a gamut of choice at a key stroke.

After all, shopping can be fun; you get to see, feel, smell or even taste what you are buying. The answer is in the nature of the way e-commerce will interact with manufacturers. Because e-commerce is carried on by computer-driven changes in both production and distribution of goods that is how they are bringing Industrial Revolution. Everything is made available at the click of computer mouse. For time squeezed people this acts as a boon, as e-Commerce saves their time, energy and money.

If you are not aware or not taking advantage of the e-Commerce revolution then you are missing out millions in high potential sales. Earlier credibility was a big time barrier for the traders who liked to do business on the internet. Fortunately, time has trained people to become more comfortable with e-Commerce. All you need is to do is to give your web site a professional presence.

You need to have consistent traffic and a crisp, concise design. Avoid unnecessary gimmicks and other fancy ploys. There are hundreds of shopping cart software packages available – just go for an internet searching and comparison shop for the solution that best meets your needs.

Why e-Commerce?

In this time pressed world, who has got interest to go shopping physically which consumes more time, where as you get everything at a computer click! You can enjoy buying anything irrespective of age, sex and size. Happy e Commerce shopping!

Rachell is working with leading ecommerce solutions provider company based at UK. She is passionate to share useful tips on Ecommerce Solutions Development, online store development and Shopping Cart Development

Article Source: http://EzineArticles.com/expert/Rachell_Porter/844110